The utilization of propaganda and narrative manipulation in India is a significant subject of concern.

 The pervasive influence of right-wing propaganda extends beyond traditional news media and has successfully penetrated local social media groups. Addressing this issue requires a thorough understanding of its entrenched roots and a focus on community-based reporting to counter its impact effectively.

In India, social media platforms have evolved into fertile grounds for the proliferation of manipulative practices aimed at shaping narratives and molding public opinion. One such technique employed is astroturfing, a deceptive method used to fabricate the appearance of organic grassroots support by orchestrating the narrative.

Propaganda narratives have deeply permeated various social media platforms and news channels, functioning as a well-coordinated machinery operating at local, national, and even international levels.
A multitude of influencers and groups, both voluntarily engaged and ideologically motivated, actively contribute to amplifying these narratives, perpetuating a calculated agenda facilitated by IT cells, centralized machinery, and think tanks. Through channels like Twitter (X), Facebook, WhatsApp, Instagram, and YouTube, these propaganda narratives gain momentum and visibility in local community discussions.

Examples of such propaganda can be observed in certain films like "The Kashmir Files" and "The Kerala Story," which seem to aim at discrediting Muslims while exploiting Hindu sentiments. Additionally, tragic incidents like the death of Sushant Singh Rajput were manipulated and used as distractions from more critical issues, simultaneously targeting the Bollywood industry. These instances highlight how propaganda narratives are strategically employed to influence public opinion and serve specific agendas.

Indeed, the narrative described appears to align with the agenda of organizations like the Rashtriya Swayamsevak Sangh (RSS) in India. It aims to reshape the perception of Muslim presence in the subcontinent, framing it as an invasion rather than an integral part of the country's history. By portraying Muslims as outsiders without legitimate claims, it seeks to create divisions and marginalize the community.

The motivations and strategies of the Right Wing are complex and multifaceted. It is unclear whether they are capitalizing on an unplanned historical moment or if they have a more calculated understanding of the situation, interpreting it through the lenses of culture, emotions, and ethics. There are indications of both approaches, making it challenging to pinpoint a singular explanation.

However, what is apparent is that the Right Wing's toxic majoritarianism and hierarchical morality find resonance only when they align with intense emotions and the fluidity of everyday ethics. In cases where there is a mismatch, people tend to evaluate the Right Wing using the same prism through which they assess and reject the principles of secularism and constitutional morality.

The success of the Right Wing lies in its ability to maintain the appearance of unity and coherence among the emotions and ethics it taps into, skillfully integrating them into their ideological framework. This allows them to reshape these sentiments to suit their ideological inclinations.
As a result, public perception and reactions towards the Right Wing are deeply influenced by the convergence of emotions, ethics, and cultural narratives, as well as the perceived coherence or incoherence in their ideological stance. It is crucial to critically examine these elements to better understand the dynamics of right-wing movements and their impact on society.